Don't Sign a Record Deal: Launching the VeyoLabs TAR Independent Music Video Templates
A suite of tools designed to help musicians generate visuals for their tracks without risking video master rights. Your music, your visuals, your ownership.
Don't Sign a Record Deal: Launching the TAR Independent Music Video Templates
Record labels have always owned the music video. When a label funds your video, they own the master. They control where it lives, when it gets licensed, and how much of that licensing revenue you see (which is typically: none).
The TAR Independent Music Video Templates change this. Here is what launched, and what it means for independent artists.
The Rights Problem
Standard record deal video clauses: the label owns the video master in perpetuity. The artist cannot re-release the video, cannot license it to brands, cannot use it for sync without label approval, and typically receives no share of video licensing revenue.
Even "artist-friendly" deals often include video master ownership. It is so standard that most artists sign it without reading it.
If you produce your own video — with your own budget, using your own tools — you own everything. The TAR templates exist to make that production feasible without a production house budget.
Template Library
| Template category | Count | Aesthetic range | Best for |
|---|---|---|---|
| Hip-hop / Trap | 24 | Street, luxury, editorial, dark | Lyric videos, narrative |
| Electronic / Dance | 18 | Neon, minimal, abstract, club | Single releases, festival content |
| R&B / Soul | 16 | Cinematic, intimate, retro, modern | Album visuals, artist identity |
| Indie / Alternative | 14 | Raw, filmic, experimental | EP releases, live feel |
| Pop | 20 | Bright, editorial, commercial | Singles, brand alignment |
| Cinematic / Orchestral | 12 | Epic, dramatic, landscape | Sync-ready content, trailers |
| Total | 104 |
Each template includes: base visual sequence, TAR timing markers, text/lyric overlay options, and two colour grade presets (warm and cool).
The Ownership Structure
When you produce a music video using TAR templates:
- You own 100% of the video master
- VeyoLabs claims no rights to your output
- You can distribute on any platform without restriction
- You can license the video to brands, sync libraries, and television independently
- You can upload to VeyoStream TV and retain 80% of all video revenue
- You can submit to film and music video festivals without clearing rights
No label deal. No production house contract. No rights negotiation.
Sync Licensing Potential
Music videos produced for sync licensing (film, TV, advertising placement) need to clear two separate rights: the music sync licence (your domain as the artist) and the master use licence for the video (typically the label's domain if they funded it).
Because you own the video master, you can clear both rights directly. This makes your content immediately more valuable for sync placement — the buyer deals with one artist, not an artist plus a label legal department.
Average sync placement values for independent music video content:
| Placement type | Fee range |
|---|---|
| Social media brand campaign | $500 – $3,000 |
| National TV commercial | $5,000 – $25,000 |
| Streaming series background music | $2,000 – $8,000 |
| Film trailer use | $8,000 – $35,000 |
| Feature film use | $15,000 – $60,000 |
One sync placement pays for years of VeyoLabs subscription.
Getting Started
Browse the TAR template library from your dashboard. All 104 templates are available to Pro subscribers with no additional charge. Select your template, upload your audio, generate your visual content in Vision Studio, and produce your master video.
Your music. Your visuals. Your ownership. Your licensing revenue.